A Thursday Regular--The Future is Here

A student of mine told me about a trend in South Korea where stores have put up 'virtual billboard shops' in subway stations so customers can grocery shop with their smart phones while waiting for the subway.  While surprising as an idea, it wasn't surprising to hear that Korea had thought it up, being that it's the most wired nation in the world.  So can you imagine my surprise finding something similar here in Nuremberg?  Who would have thunk?  It's not food, but it's the same concept...

At Dürrenhof Bahnhof, a 'billboard shop' where you can shop while you wait.

To my stateside readers:  Have you seen something like this in the US as well? Or am I just way behind the times?